
The beauty and skincare industry thrives on “more”: buy more products, put more on your skin, and – if they don't work – use them more often. Today's guest is Liah Yoo, a beauty influencer and CEO of KraveBeauty: a skincare brand that sells “less”. Through her YouTube channel and business, Liah wants to #PressReset on the skincare industry, promoting transparency, education, and confidence through healthy skin.