With how easy it is to shop online, it's no wonder people say “brick-and-mortar is dying”. But nothing beats trying on an outfit at your favorite store and posing with confidence in the mirror, right? Morning Lavender CEO Kim Le Pham opened her boutique & café with you in mind.

You may have noticed that we typically have online entrepreneurs on the podcast, so I'm excited to bring the perspective of a brick-and-mortar business owner. Kim Le owns two brick-and-mortar boutiques, with one including a café! In the interview, she talks about starting a business from a personal need, how essential a brand vision is, and her strategies for building a supportive team.

Thanks to BetterHelp for sponsoring today's episode! Get 10% off your first month using promo code LAVENDAIRE at betterhelp.com/lavendaire

In this episode we explore:

• 1:25 – Kim Le's entrepreneurship journey from accounting to photography to boutique CEO
• 7:37 – Why Morning Lavender went brick-and-mortar, despite the online shopping trend
• 9:54 – The changes and challenges to expect when opening a store and café
• 13:38 – Examples of how deep your brand vision should go + How to execute it all
• 17:50 – Managing business w/ a partner, multiple store locations, and a pregnancy
• 22:47 – How Kim Le keeps her team of 50 employees motivated and feeling like family
• 26:54 – Dealing with Instagram-worthy food trends & competition in the cafe
• 28:37 – How Kim Le's career path led to her current success as a boutique & café owner
• 30:54 – Kim Le's dream life, resource recommendations, life-changing habit, best received advice & favorite part about life

Links:

• Morning Lavender
• Morning Lavender Café
• Lace and Locks

Show notes:

• BetterHelp | betterhelp.com/lavendaire (Promo code: LAVENDAIRE)

Quotes:

• I'm not trying to look for people who think like me or work like me. I'm trying to look for hard-working people…and people that complement me.
• No one's ever going to love and care for your business as much as you.

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