“You can’t fail if you never give up.” This is chef Viet Nguyen’s motto, a mantra that has seen him through incredible hardship and into inspiring success. From working as an exchange student to living in his car, Viet Nguyen will stop at nothing to make his dreams come true. He is a firm believer in nurturing your passion and never giving up on yourself, even when others do.

Viet Nguyen is the founder and Co-CEO of Kei Concepts, a thriving restaurant, and management group that develops and manages proprietary brands and incubates emerging concepts. Since 2013, Kei Concepts has introduced 11 restaurant concepts to the Orange County area in California.

Disclaimer: This episode is for educational purposes only and is not financial advice.

TIMESTAMPS:

• 04:05 – A passion for Art
• 10:34 – Falling in love with cooking
• 17:49 – Ingredients: failure and patience
• 24:30 – A love story & business partnership
• 44:12 – The relationship between confidence and fear
• 55:00 – The science behind success: the right people
• 56:40 – Heart-centered business: art first, money later
• 01:07:16 – Intersecting identities: Vietnam & America
• 01:14:22 – Bonus wrap-up: protecting mom & pop shops at all costs

FIND VIET ONLINE:

• Website
• Instagram: @kei.concepts

https://audioboom.com/posts/8129569

SPONSORS:

• Betterhelp | 10% off your first month at betterhelp.com/tll

MENTIONED:

• Súp noodle bar – pho restaurant
• Vox Kitchen – Asian comfort food restaurant
• Gem Dining – progressive Southeast Asian dining
• Nếp Café – elevated French-Vietnamese brunch
• Kin Craft Ramen & Izakaya – a unique ramen experience
• Rol Hand Roll Bar – hand roll restaurant
• Ini Ristorante – Japanese-inspired Italian cuisine

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